Focusing on What’s Important
Focus Groups: How They Help You For over twenty years, I’ve been conducting focus groups with new clients. These focus groups are typically held at the beginning of the research phase and the [...]
Just Leave the Pros Alone
One of our favorite book designers lives in Minneapolis, where it begins snowing around Halloween and doesn’t thaw out till Mother’s Day—or so it seems. Rick is talented, a fitness animal, good [...]
The Value of an Index.
(For more on indexing, please read the posting from Shoshana Hurwitz, an indexer who we’ve often used.) Most clients forget about their book containing an index until we remind them of it. And [...]